不做预订、不卖机票,这款AI旅行App月活百万是怎么活下来的?
不做预订、不卖机票,这款AI旅行App月活百万是怎么活下来的?
在一个OTA垄断、内容泛滥的赛道里,一款纯做规划、完全免费的App能活下来本身就已经在说一些事情了。
在一个OTA垄断、内容泛滥的赛道里,一款纯做规划、完全免费的App能活下来本身就已经在说一些事情了。
不做预订、不卖机票,这款AI旅行App月活百万是怎么活下来的?
No Bookings, No Ticket Sales — How This AI Travel App Survived with Millions of Monthly Users
圆周旅迹:旅行规划领域的"反携程"
圆周旅迹在App Store的旅行类排行榜上已经稳定占据前列相当长一段时间了。这是一款由AI驱动的智能旅行规划工具。用户通过复制小红书攻略链接或直接输入目的地和偏好,获得定制化的行程规划。App会把地点、路线、交通方式、天气等信息整合在一起,形成一份可执行的结构化行程。
Pi Travel has held a stable position near the top of the App Store's travel category rankings for quite some time. It's an AI-driven intelligent travel planning tool. Users copy Xiaohongshu guide links or directly input destinations and preferences to receive customized itinerary planning. The app integrates locations, routes, transportation modes, weather, and other information into an executable, structured itinerary.
据QuestMobile数据,2026年2月,圆周旅迹月活跃用户数达到249万,同比增长384.7%,在旅游服务行业App中排名第十。其中25-35岁用户占比高达72.1%。
According to QuestMobile data, in February 2026, Pi Travel reached 2.49 million monthly active users, a year-over-year growth of 384.7%, ranking tenth among travel service industry apps. Users aged 25-35 account for as high as 72.1%.
我们关注到圆周旅迹的原因是:在携程、飞猪、同程等OTA巨头环伺的旅游赛道,一款不做预订、不卖机票、不接佣金的"纯规划"工具,不仅活了下来,而且增速惊人,用户用自己的时间投了票。AI旅游应用领域在国内一直未出现真正的game changer,圆周旅迹以"一键抄作业"和行程自动规划功能,走出了一条独特路径。它不试图替代大模型,而是成为AI旅行规划链条中"从想法到行程"的那一步。
The reason we noticed Pi Travel is this: in a travel sector surrounded by OTA giants like Ctrip, Fliggy, and Tongcheng, a "pure planning" tool that doesn't do bookings, sell tickets, or take commissions has not only survived but is growing at a remarkable pace — users have voted with their time. The AI travel application space in China has yet to see a true game changer, and Pi Travel has carved out a unique path with its "copy homework with one tap" and automatic itinerary planning features. It doesn't try to replace large language models; instead, it becomes the "from idea to itinerary" step in the AI travel planning chain.
那么圆周旅迹具体是长什么样的一款产品?以下我们边体验边总结。用一句话来概括的话,它有点像是旅行规划领域的"反携程"——不卖任何东西,只帮你把行程做好。
So what exactly does Pi Travel look like as a product? Here's our summary as we experienced it. In one sentence, it's something like the "anti-Ctrip" of travel planning — it doesn't sell anything, it just helps you plan your itinerary well.
PART 01 一键"抄作业":从链接到行程
PART 01 One-Tap "Copy Homework": From Link to Itinerary
圆周旅迹最核心也最广为人知的功能,就是从小红书、微信公众号等平台导入攻略链接,自动解析内容,提取地点并生成行程。这个功能直击的痛点非常具体:大多数人在出发前,已经在小红书、马蜂窝上收藏了几十条甚至上百条笔记。每条笔记里有景点、有餐厅、有攻略,但它们是分散的、不可执行的。你知道"武侯祠值得去",也知道"青羊宫很安静",但你不知道这两个地方能不能排在同一天,走路还是打车。
Pi Travel's most core and well-known feature is importing guide links from platforms like Xiaohongshu and WeChat public accounts, automatically parsing the content, extracting locations, and generating an itinerary. The pain point this addresses is very specific: most people have already bookmarked dozens or even hundreds of notes on Xiaohongshu and Mafengwo before departure. Each note has attractions, restaurants, and tips, but they're scattered and not executable. You know "Wuhou Shrine is worth visiting" and "Qingyang Palace is quiet," but you don't know whether these two can be scheduled on the same day, or whether to walk or take a taxi.
编辑部同学在评测中用这个功能把小红书上的攻略链接批量导入,App自动识别帖子中的时间、地点等关键信息,"一键生成一份和帖主一模一样的旅行攻略,可以说是'懒人福星'了"。导入时,用户可以选择"添加至已有行程"或"收藏地点"。多数情况下,更实用的做法是先批量收藏,在"我的地点"页面筛选一遍,再批量添加到行程中。这种设计让"抄作业"不是简单的照搬,而是可以博采众长、重新组合。
During testing, our editorial team used this feature to batch-import guide links from Xiaohongshu, and the app automatically identified key information like times and locations in the posts, "generating a travel guide identical to the original poster's with one tap — a godsend for lazy people, so to speak." When importing, users can choose "add to existing itinerary" or "bookmark locations." In most cases, the more practical approach is to batch-bookmark first, filter through the "My Locations" page, and then batch-add to the itinerary. This design makes "copying homework" not a simple copy-paste, but a way to draw from multiple sources and recombine.
当然,这个功能并非万能。如果攻略原文是视频链接,解析可能会漏掉一两个地点;如果原文写法太随意,提取的地点会有误差,需要手动修正。但大框架是能用的——这已经比对着几十条笔记一个个整理快得多。
Of course, this feature isn't a silver bullet. If the original guide is a video link, parsing might miss a location or two; if the original writing is too casual, extracted locations may have errors and need manual correction. But the overall framework works — and that's already much faster than organizing dozens of notes one by one.
圆周旅迹"一键识别链接变攻略"界面
PART 02 AI对话行程规划 + 精细化旅行需求
PART 02 AI Conversational Itinerary Planning + Detailed Travel Needs
一键导入适合已有攻略的情况。如果你还没做攻略,或者懒得做,可以直接让App来。在App中输入目的地、选择天数、描述偏好(爱吃/爱拍/爱逛文艺店/有老人小孩),AI会生成一份初始行程。给出的备注里会包含具体理由——不是"景色好"这种废话,而是"此处上午人少、正好赶上开门时间"或者"步行到下一个地点8分钟"。
One-tap import works well when you already have guides. If you haven't done any research, or simply can't be bothered, you can let the app handle it directly. Enter a destination in the app, select the number of days, describe your preferences (foodie/photographer/art shop browser/traveling with elderly or kids), and the AI generates an initial itinerary. The notes included come with specific reasoning — not generic phrases like "nice scenery," but things like "fewer crowds in the morning,正好 catches opening time" or "8-minute walk to the next location."
行程生成后,不满意的部分可以手动编辑。行程支持拖拽排序,按天显示,每个地点有交通方式提示和耗时估算。切换到地图视图后,每天的路线以连线形式呈现,一眼能看出有没有绕路。一个小细节值得提:如果同一天内两个地点之间的交通时间超过了一定阈值,App会在行程卡上标注"路程较远,建议预留"。不是不让你去,是提醒你时间要多留。这种提示方式比直接报错友好得多。
After the itinerary is generated, any parts you're not satisfied with can be manually edited. The itinerary supports drag-and-drop sorting, displays by day, and each location includes transportation mode hints and time estimates. Switching to the map view, each day's route appears as connecting lines — you can spot detours at a glance. One small detail worth mentioning: if the transit time between two locations on the same day exceeds a certain threshold, the app marks the itinerary card with "long distance, suggest allowing extra time." It's not saying you can't go — it's reminding you to budget more time. This kind of prompting is much friendlier than a direct error.
天气这块有集成,但只显示目的地当天的大概天气,精度一般,不足以替代出行前看天气App。交通方式上,目前支持驾车、步行、公共交通等选项。行程完成后,用户可以导出为长图分享,也可以复制链接发给微信好友。App还预置了"找搭子""行程求助""口令分享"和"长图分享"四种图文模板,一键发到小红书、抖音等社交平台。
Weather is integrated, but it only shows the approximate weather for the destination on that day — the accuracy is average and not sufficient to replace checking a dedicated weather app before departure. For transportation modes, driving, walking, and public transit options are currently supported. After completing an itinerary, users can export it as a long image to share, or copy a link to send to WeChat friends. The app also comes with four pre-built graphic templates — "find travel buddies," "itinerary help request," "share code," and "long image share" — for one-tap posting to social platforms like Xiaohongshu and Douyin.
切换到地图视图,每天的路线以连线形式呈现,一眼能看出有没有绕路。如果两个地点之间交通时间过长,行程卡上会标注"路程较远,建议预留"——不是不让你去,是提醒你时间要多留。
Switching to the map view, each day's route is shown with connecting lines, making it easy to spot detours at a glance. If the transit time between two locations is too long, the itinerary card marks "long distance, suggest allowing extra time" — not to discourage you from going, but to remind you to budget more time.
圆周旅迹"AI对话规划"界面
PART 03 多人协作和旅行分享
PART 03 Multi-Person Collaboration and Travel Sharing
多人出行的典型场景:一个群,几十条消息,每个人有不同的想法,最后谁也不知道定了什么。圆周旅迹支持邀请好友共同编辑行程。建好之后发一个链接,对方打开可以直接编辑、添加、删除、调整顺序。对方不需要下载App,也不需要注册账号,只读模式可以直接查看。
The classic multi-person travel scenario: one group chat, dozens of messages, everyone has different ideas, and in the end nobody knows what was decided. Pi Travel supports inviting friends to collaboratively edit an itinerary. After creating one, you send a link — the recipient can open it and directly edit, add, delete, or reorder. They don't need to download the app or register an account; read-only mode lets them view directly.
这和用腾讯文档共享一个Excel的区别在于:它是基于地图和行程逻辑的。你改了某个地点,行程会自动重新排,距离和时间的估算也跟着变。不是你说"把第二天第三个地方换掉",然后所有人再自己换算一遍。
The difference from sharing an Excel via Tencent Docs is this: it's based on maps and itinerary logic. When you change a location, the itinerary automatically re-sorts, and distance and time estimates update accordingly. It's not "swap out the third place on day two" and then everyone has to recalculate on their own.
在旅途中,App还有一个"附近"入口,基于当前位置和行程偏好,推荐可能感兴趣、还没排进行程里的地方。它不是简单的大众点评镜像,而是根据你已有的行程偏好来推荐。编辑部精选也会定期更新很多小众旅行地点、深度旅行攻略供用户选择。
During travel, the app also has a "Nearby" entry point that recommends places you might be interested in but haven't added to your itinerary yet, based on your current location and travel preferences. It's not simply a Dianping mirror — it recommends based on your existing itinerary preferences. The editorial team's curated picks are also regularly updated with many niche travel destinations and in-depth travel guides for users to choose from.
圆周旅迹"共同编辑"+"附近推荐"+"精选专题"
PART 04 用户反馈:"无广告、无带货的模式非常不易"
PART 04 User Feedback: "An Ad-Free, No-Promotion Model Is Hard to Maintain"
截至目前,圆周旅迹在App Store上获得了4.5分(满分5分),累计2077个评分。大多数用户的好评集中在:一键导入功能节省大量时间,界面纯净无广告,不强制绑定手机号,以及免费无内购的商业模式令人意外。
To date, Pi Travel has earned a 4.5 out of 5 rating on the App Store, with 2,077 cumulative ratings. Most user praise centers on: the one-tap import feature saving significant time, a clean ad-free interface, no forced phone number binding, and a surprisingly free business model with no in-app purchases.
一位自称"中度旅游爱好者"的用户写道:"作为一个常年混迹软件行业、最近几年又在互联网公司打工的IT人,我能感受到圆周旅迹团队对产品的热爱,无广告、无带货的模式几乎没有任何商业化收入的情况下还能把产品做到这样非常不易,希望产品团队能够长时间坚持下去,做更好的产品。"
A user who identified as a "moderate travel enthusiast" wrote: "As an IT professional who's been in the software industry for years and has worked at internet companies in recent years, I can feel the Pi Travel team's passion for their product. It's incredibly difficult to build a product to this level with virtually no commercial revenue in an ad-free, no-promotion model. I hope the product team can sustain this long-term and keep making better products."
也有用户在夸奖之余提出了建议。有人希望增加物品整理清单、景点是否已预约/购票的标记选项,以及住宿酒店推荐功能。有用户更为直接:"好的App很多人不介意一次性付款买断,但且希望能如现在一般保持认定的方向持续发展。"
Some users also offered suggestions alongside their praise. Some hoped to add a packing checklist, markers for whether attractions have been reserved or ticketed, and hotel recommendation features. One user was more direct: "For a good app, many people wouldn't mind a one-time purchase — but I hope you can continue developing in the direction you've committed to, as you are now."
也有批评的声音。一位用户指出,App主界面改版后,收藏地点需要点三四个界面才能看到,而这是做旅行计划最重要的功能。另一位用户反映没有Web端,"用手机操作真的不方便,尤其是当你弄了很多内容。"团队在App Store评论区的回复频率很高,不少用户反馈下都能看到开发者的回复,措辞诚恳,邀请用户添加官方客服微信继续沟通。
There have also been critical voices. One user pointed out that after the main interface redesign, bookmarked locations require tapping through three or four screens to reach — and this is the most important feature for travel planning. Another user noted the lack of a web version: "Operating on a phone is really inconvenient, especially when you've accumulated a lot of content." The team responds frequently in the App Store reviews section — many user feedback threads include developer responses with sincere wording, inviting users to add the official customer service WeChat for further communication.
好消息是,圆周旅迹近期打算上线网页端,上班摸鱼或许又有一个新方向。虽然网页端生态还处于早期,但这意味着产品正在从单一工具向平台化方向演进。这不是一个"我们有什么技术"的产品,而是一个"用户已经有什么,我们怎么接住"的产品。
The good news is that Pi Travel plans to launch a web version soon — office slackers might have a new direction. Although the web ecosystem is still in its early stages, this means the product is evolving from a single-purpose tool toward a platform. This isn't a "look what technology we have" product; it's a "users already have something — how do we catch it" product.
圆周旅迹App Store评分界面
PART 05 没有预订、没有社区,它在靠什么活?
PART 05 No Bookings, No Community — What Keeps It Alive?
要理解圆周旅迹为什么能在这个赛道里生长,先得看它不做什么。目前国内市面上的旅行相关应用,基本上分两类:要么卖东西(携程、飞猪),要么卖内容(马蜂窝、穷游)。2023年以来加了一类:卖AI体验(Chatbot类,DeepSeek、豆包等,以及OTA内嵌的AI功能如飞猪"问一问"、马蜂窝"AI小蚂")。
To understand why Pi Travel can grow in this sector, you first need to look at what it doesn't do. Currently, travel-related apps in China basically fall into two categories: either selling things (Ctrip, Fliggy) or selling content (Mafengwo, Qyer). Since 2023, a third category has emerged: selling AI experiences (chatbot types like DeepSeek, Doubao, and OTA-embedded AI features like Fliggy's "Ask" and Mafengwo's "AI Xiaoma").
圆周旅迹不属于以上任何一种。它不卖机票酒店,没有社区和攻略库,AI也不是纯聊天式的——它更像是这些产品的中间层:接住内容(小红书攻略),产出结果(可执行行程),不管交易。这个位置窄到什么程度?窄到它不做交易变现,商业化路径一直不明。但同时也深:一键导入、地图自动排线、行程协作,这些在OTA平台里只是辅助工具,在它这里是核心体验。
Pi Travel doesn't belong to any of the above. It doesn't sell flights or hotels, has no community or guide library, and its AI isn't purely chat-based — it's more like a middle layer between these products: catching content (Xiaohongshu guides), producing results (executable itineraries), and not handling transactions. How narrow is this position? Narrow enough that it doesn't monetize through transactions, and its commercialization path remains unclear. But also deep enough: one-tap import, automatic map-based route sorting, itinerary collaboration — these are auxiliary tools on OTA platforms, but they're the core experience here.
它目前的问题也需要坦诚说:没有住宿推荐,没有预订功能,如果你习惯在一个App里搞定所有事情,它会让你失望。但它服务的用户也很清晰——在App Store评论区,用户反复提醒团队"不要有广告、不要付费、保持极简风格"。这种克制在习惯了"先做规模再想变现"的互联网产品里,反倒成了一个辨识度很高的标签。
Its current issues also need to be stated honestly: no accommodation recommendations, no booking features — if you're used to getting everything done in one app, it will disappoint you. But its user base is also clear — in the App Store review section, users repeatedly remind the team "no ads, no paywalls, keep the minimalist style." This restraint, in an internet product world accustomed to "build scale first, figure out monetization later," has instead become a highly recognizable label.
在一个OTA垄断、内容泛滥的赛道里,一款纯做规划、完全免费的App能活下来本身就已经在说一些事情了。
In a sector dominated by OTAs and flooded with content, the fact that a purely planning-focused, completely free app can survive is itself saying something.
如果你也有"攻略刷了很多,行程就是排不好"的问题,可以试试圆周旅迹。把收藏的攻略链接直接粘进去,系统会自动识别地点、按地理位置重新排顺序,避免来回绕路。途中想临时删景点,后续行程自动顺延;多人结伴旅行,改动实时同步,不用反复在群里对齐。iOS 和安卓应用商店均可下载,全部功能免费。
If you also have the problem of "scrolling through tons of guides but still can't sort out an itinerary," you can try Pi Travel. Paste your bookmarked guide links directly in, and the system automatically identifies locations and re-sorts them by geographic position to avoid back-and-forth detours. Want to temporarily remove an attraction mid-trip? Subsequent itinerary items automatically shift. Traveling with a group? Changes sync in real time — no need to repeatedly align in group chats. Available on iOS and Android app stores, all features are free.
常见问题
FAQ
Q:圆周旅迹是免费的吗?
A:完全免费,无广告无内购无订阅。下载注册即可使用所有功能,包括一键抄作业、AI智能规划、多人协作和附近地点发现。
A: Completely free — no ads, no in-app purchases, no subscriptions. Download, register, and you get access to all features, including Copy Homework, AI-powered planning, multi-person collaboration, and nearby place discovery.
Q:圆周旅迹和携程/飞猪的区别是什么?
A:携程和飞猪的核心是交易(机票、酒店、门票),规划是辅助功能;圆周旅迹专注行程规划,不做预订。两者的定位不同,解决的问题也不同。圆周旅迹适合先把行程排清楚,然后再去OTA平台订票。
A: Ctrip and Fliggy's core is transactions (flights, hotels, tickets), with planning as a supplementary feature. Pi Travel focuses solely on itinerary planning with no booking. The two have different positioning and solve different problems. Pi Travel is for sorting out your itinerary first, then going to an OTA platform to book tickets.
Q:圆周旅迹的"一键抄作业"怎么用?
A:打开圆周旅迹,把小红书攻略链接或全网各种文字、视频链接粘贴进去,AI会在30秒内自动提取地点和天数,生成按天排列的行程计划,并自动按地理位置排线。支持多人实时协作。
A: Open Pi Travel, paste in a Xiaohongshu guide link or any text/video link from the web, and the AI will automatically extract locations and days within 30 seconds, generating a day-by-day itinerary sorted by geographic position. Supports real-time multi-person collaboration.
Q:圆周旅迹支持网页端吗?
A:目前只有iOS和安卓App端,网页端即将上线。网页端上线后,用户可以在电脑端编辑行程,操作会更方便。
A: Currently only available as iOS and Android apps, with a web version coming soon. Once the web version launches, users will be able to edit itineraries on a computer for a more convenient experience.
Q:圆周旅迹月活有多少?
A:据QuestMobile数据,2026年2月圆周旅迹月活跃用户数达到249万,同比增长384.7%,在旅游服务行业App中排名第十。
A: According to QuestMobile data, Pi Travel reached 2.49 million monthly active users in February 2026, a year-over-year growth of 384.7%, ranking tenth among travel service industry apps.
不想费脑做计划?使用圆周旅迹:无论是链接、图片或者文字,智能解析提取行程地点,一键复刻全网热门旅游攻略;AI 智能规划专属行程,满足你的定制化需求;旅行途中支持删减点位、后续行程自动调整或顺延,新增景点一键插入日程,多人结伴还能实时在线编辑,同步改动行程;软件全部功能免费,iOS 与安卓全平台应用商店均可下载。